Monday, December 5, 2011, at 10 a.m. – Hotel Negresco
Under the high patronage of the Ministry of Foreign Affairs of Italy and in collaboration with the Centro Stampa Offset of Imperia, the Chamber of Commerce of Cuneo, and the Chamber of Commerce of Turin, this initiative, created in 2000, is carried out in memory of Mrs. Luciana Falotico, a former employee of the Consulate General of Italy in Nice, who contributed with her enthusiasm and expertise to the founding of the Italian Chamber of Commerce in Nice.
The award is presented annually to a thesis that fully integrates into the program of cooperation and development of cultural and economic relations between France and Italy, promoted by the Italian Chamber of Commerce in Nice.
This year, the Luciana Falotico Prize will be awarded to Miss Adele BERTOZZI for her thesis at the “Università Cattolica del Sacro Cuore” of Milan, entitled
“Wine Marketing for Internationalization: A France/Italy Comparison”
Miss Adele BERTOZZI’s work will be presented by Mrs. Laura GAVINELLI, the professor who guided her during her research.
A conference centered around this theme will take place, aiming to deepen the mutual understanding of international promotion strategies for WINE, a flagship product of French and Italian cultures.
