Have you just launched your business? Congratulations! It took a tremendous amount of effort and a good dose of courage to embark on this wonderful adventure. Now, all that’s left is to get your brand noticed to attract as much of your audience as possible. However, the early days of a business often mean a lack of resources. You must, therefore, use your imagination to communicate as effectively as possible, that is, to make the most noise with the least expense. Here are 3 simple but effective marketing techniques to stand out without spending. You have all the cards in hand!
1. Find a Captivating Slogan
A highly used method of propaganda in advertising, the slogan is a formidable marketing tool to sell your products or to make your brand known to the general public.
“Just do it,” does that ring a bell? Or “Because you’re worth it”? Whether you like them or not, whether you adhere to them or not, Nike and L’Oréal both provide us with a perfect example of slogan performance.
Don’t worry; the slogan doesn’t have to be short and quirky. Total’s slogan, “you won’t come to us by chance anymore,” remains simple and yet, it works! The idea behind a slogan that will allow you to stand out is first and foremost to get straight to the point. Focus on the main promise that your products and services deliver so that your audience can immediately understand what you are talking about.
Having trouble finding a punchy slogan? Don’t panic; try a slogan generator for your business. Oberlo’s site, for example, works like a search bar: enter a word, ideally, the name of your brand, and click on “generate slogans.” You will then access several hundred slogan ideas to spark your imagination. Feel free to modify and personalize the best formula so it reflects you perfectly.
- Brew Up a Catchy Jingle
The jingle is that little brand music you hear at the end of a radio or TV commercial. Sometimes, you even find yourself humming it, whether you like the product or not. Take for example the Miel Pops jingle (bzz bzz bzz!): you probably aren’t one of the buyers, but it wouldn’t be surprising if you hummed the little tune as you read these lines.
A catchy and easy-to-remember jingle allows consumers to remember the name of your brand effortlessly. And this gives you a huge advantage over your competitors! If you know a bit about instrumentals, don’t hesitate to brew up a short and nice jingle that you can use daily. Ikea’s jingle is proof that you can keep it simple and effective.
Of course, feel free to be inspired by what is already happening around you (without obviously copying). Also, consider listening in on your competitors to ensure you produce an original jingle that is radically different from what exists on the market.
The jingle and slogan combo is also an explosive cocktail! If your clients and potential clients start singing your key promise, you have won it all in marketing! Once you have found the perfect jingle, don’t change it. -
Organize a Contest
A contest is an excellent marketing operation that allows you to get noticed for free. You’ve just started your business, and you don’t know how to tell as many people as possible about it? Let those people talk about it for you through the contest.
To do this, determine a prize or an interesting item for your audience: it could be a gift card, a free item, an exclusive kit giveaway, etc. Prepare a visual for social media that showcases your prize in a flattering way, meaning, in a way that makes the prize recognizable and makes people actually want to win it. Then encourage your followers to share and tag their friends to be entered into the draw.
You might suspect this, but if such a marketing operation significantly differentiates you from your competitors, it also attracts many individuals who will not be interested in your brand in the long run. Many indeed scour social media in search of good deals and interesting contests. Nevertheless, it’s the perfect opportunity to reach out to your target audience and get known by a percentage of future clients. Pamper them and highlight your best products so they are delighted to discover a new brand, a new universe.
