It’s not always easy for an online gaming site to attract new users to its platform. However, by using certain strategies specific to the iGaming field, it is possible to increase the number of customers. But how should you go about it? What are the best options available?
To learn more about the subject, we will consult Conrad Brennan, a digital marketing professional specializing in iGaming.
What are the most effective options to attract customers in the online gaming industry?
Whether you’re the best online casino in the world or simply a site that talks about Canadian online casinos, the strategies for attracting customers to your platform are similar. The main difference lies in the possibility of using these options on a larger scale when you have a bigger budget.
Here are 9 of the most effective methods and foundations to increase your user base when operating in the online gaming industry:
- Advertising;
- Launching a YouTube channel;
- Establishing a presence on social media;
- Offering games focused on specific sports;
- Providing referral rewards to users who invite their friends;
- Having very attractive welcome bonuses;
- Forming partnerships with sites specialized in online gaming;
- Creating titles based on well-known and reputable franchises;
- Setting up a generous affiliate program.
Offering games based on specific sports
According to a test conducted by a Canadian online casino, games based on a particular sport attract fans of that sport to their platform. Therefore, it’s an interesting approach to analyze as it can attract additional users. Of course, care must be taken not to focus on a single style or sport, like soccer, for example. Indeed, the offering in this field is already extensive, and you will have to deal with existing competition in this very specific niche.
On the other hand, you should also avoid targeting a sport that is too niche in your market, like cricket, for example. If no one offers games of this type, it may be for a good reason, such as a lack of potential customers to make the development costs of the title profitable in the long term. An example to follow, for France, would be games on the theme of rugby. Few platforms offer titles on this sport in the country, and the potential customer base is relatively large.
Designing titles that use well-known and popular franchises
In addition to developing games based on sports, it is also possible to design titles based on franchises. For example, based on well-known movies or music bands. This way, you can attract fans of these different franchises to your online casino.
Even though the commissions payable to developers may be higher, the most popular games are often based on elements that people appreciate and recognize immediately. For example, it is known that games based on “Marvel” often achieve great success in online casinos, even if some of these titles are not always of high quality.
But as you understand, it’s a good thing if an online casino game represents something tangible in the real world or evokes fond memories for players. By doing so, it stimulates customers who will then want to try out the title.
Just like sports games, you will always need to try and adapt to the specificities of your market. French-speaking Belgian players, for example, are fans of dice games, while Canadian online casino players are not interested in them at all. Adapt to your customers’ needs, and a big part of the job will already be done.
