To ensure that your website appears among the top results during a search, it is essential to have it indexed.
Search engines are specific websites that provide a list of web pages based on previously entered keywords.
Google, a key tool in search…
The most well-known of them is undoubtedly Google, with 2.7 billion searches conducted and 3.7 billion pages of results viewed in the last quarter of 2007, according to a study by IAB and comScore in France. (*Source: Le journal du Net*)
Good positioning: the price of success
The positioning of your website will have an immediate impact on its traffic. The better you are indexed, the more you can expect visits and make your business known to a larger audience.
The popularity and traffic of your site depend on the work of indexing.
Indexing, a technical and complex task!
Indexing a website requires several criteria:
– The optimization of the code used to create your site.
– The modification of your site’s content and structure.
– An audit of your online competitors.
– The number of results for your keywords.
– The external links pointing to your site.
– The choice of the server on which your site is hosted.
There are two types of indexing:
– “Natural indexing” involves effectively and sustainably placing a website and/or a web page among the search engine’s results without using sponsored links (AdWords) as it does not appear as a commercial link on the search engine.
However, this technique takes between 3 to 6 months to achieve optimal indexing, although we offer other techniques that now allow you to reduce this timeframe.
– “Commercial indexing” has a higher cost over the long term.
In fact, it allows you to pay the search engine to have your website directly appear on its first page within less than 24 hours. The results are very promising but require a recurring and sometimes significant budget.
