The Accueil Femmes Solidarité association, which welcomes and helps women who are victims of any form of violence (physical, psychological, financial, sexual, etc.), has formed a partnership with the ISCAE business school in Nice.
In response to a recent increase in the mortality rate of women victims of violence, the association has decided to increase its communication efforts to further inform the public about its missions and their importance.
Accueil Femmes Solidarité welcomes and helps women victims of violence, whether it be physical, psychological, financial, or sexual, at the hands of their partner or ex-partner. To this end, the association relies on a network of lawyers, doctors, social workers, psychologists, and police services, allowing it to provide comprehensive and tailored support for each situation.
Faced with an increase in the mortality rate of these women, which recently went from one woman every two and a half days to one woman every two days (that is, one more woman per week), Accueil Femmes Solidarité has decided to take action by strengthening its communication to inform as many people as possible about the actions undertaken and their significance.
To achieve this, Accueil Femmes Solidarité has invited students from the ISCAE school to develop their communication. First-year BTS Communication students are working on a comprehensive communication plan with the aim of increasing public interventions, developing information, reminding people of the association’s existence, raising funds, and especially raising awareness among the people of Nice about the cause promoted here.
In the fall of 2013, the class will unveil the impactful message that will be featured across all media.
The first step in building this project has thus been laid to establish a solid partnership…
