The Cap 3000 shopping center in Saint Laurent du Var organized an organic picnic on the beach this Saturday. It was a special gesture towards the customers who enjoyed a green day against a blue backdrop.
It is noon and everyone is settled under a fabric gazebo, in the shade of a palm tree, alone or in pairs, with family or friends. Shellfish and crustaceans on the pebble beach… No, there are no seafood on the menu but instead a complimentary organic basket that Cap 3000 offers to the 300 registrants. Looking more closely, it’s a meal for five people that includes, among other things, quinoa, tabbouleh, ham, bread, fruit juice, water, and compotes but “unfortunately no wine,” which many participants miss. For its third edition, the organic picnic organized by La langue du caméléon (Cap 3000’s communication agency) is a “success” for Frédéric Pasquini, director of the agency. The event is part of a “dynamic of gathering that promotes interaction with the customer” and is not just a “simple commercial operation” for the one who led the organization. He emphasizes the “simplicity” of this gathering and the desire for the shopping center to participate in sustainable development.
As for the participants, they discover the content and sometimes each other, since some who came as a couple end up dining together with five and more if affinities grow. The picnic brings together organic enthusiasts like Nikkie and Jean, who say they prefer raw milk Camembert rather than pasteurized but are nonetheless thrilled with this initiative. The theme is unanimously appreciated to the point that Gilles and Marie, who came with friends, savor their meal while thinking about the missing yellow recycling bin. A few meters away, we approach a family, and the father confidently suggests, “to be renewed,” speaking about the event. He came with his two children, his wife, and his mother-in-law, who seems to enjoy this lovely family gathering. A family that “knows organic because they consume it,” although “it remains quite expensive,” notes the father. As for Eva, the eldest at 10 years old, “it’s nice to be with family.” With family, yes, but one must also accommodate neighbors and know how to take the first step; a few humorous exchanges, some teasing, and that’s it. Our lovely family begins to interact with another. They picnic, discuss politics, listen to each other, and then the troublesome question arises: “And what about coffee?” They might end up having it together, and there, the shopping center’s goal seems to have been achieved, creating encounters, discovery, and promotion smoothly.
