The partnership in favor of sports between UPE 06, Caisse d’Epargne Côte d’Azur, and CROS CA was ratified on Friday. The signing of this agreement will bring sports back to the center of active life.
The promotion of sports is not futile. This is the message sent to us by the signing of this agreement by Yvon Grosso, president of UPE 06, and Jacques-Olivier Hurbal, member of the board of Caisse d’Epargne Côte d’Azur. CROS (Regional Olympic and Sports Committee) Côte d’Azur, the third signatory, represented by Alain Koubi, will be represented within a sports commission alongside companies. Yvon Grosso explained that “it is important to feel surrounded” and “to strengthen our ties, we must take more actions”. The societal aspect of sports and the transmission of values undeniably played a role in their choice.
“Caisse d’Epargne is the main financier in Var and the Alpes Maritimes. In this respect, we are here to support you during this difficult period,” said Jacques-Olivier Hurbal. “There are many opportunities, we support local initiatives.” Caisse d’Epargne CA will soon be highlighted in a major sporting event as it is a sponsor of the Nice-Cannes marathon and the Caisse d’Epargne team relay marathon. Cécile Roquelore and Jean Jacques Beltran were warmly thanked for their work on this project.
Work is health, and sports maintain it
Patrick Allemand, vice-president of the region, reminded that “sports are going through an unprecedented crisis.” “The associative sector needs you,” he addressed the decision-makers present in the room, highlighting the role SMEs have to play in the fabric of associative sports. The UPE sports commission, with its creation, reaffirms that sports are at the heart of civil society. It will help unite entrepreneurs, top athletes, and actors from the associative world.
This new partnership, desired by Laurence Parisot, president of MEDEF at the national level (UPE brings together MEDEF and CGPME at the local level) is the first of its kind to emerge. This innovative partnership aims to open a dialogue between the worlds of sports and business. With a three-year agreement, it will develop joint actions to raise awareness and support the practice of sports, both in companies and in associative environments.
