“Green economy” and sustainable development are terms that are already widely known. These are long-term goals that require us to rethink products, supply chains, and production cycles in terms of eco-compatibility.
The transition to a green economy requires significant investments, such as the conversion of traditional sectors and research towards the path of eco-compatibility.
It also generates significant benefits, not only at an environmental level.
In fact, according to estimates from the IEA (International Energy Agency), the economic advantages of investments aimed at complying with infrastructure standards would exceed the expected costs of their installation.
The energy savings resulting from this would indeed be much greater than the transition costs. And not only that: in a period of stagnation in international markets, “green” production and exports have suffered less from the crisis, as the economic availability of consumers in these market niches is less sensitive to economic conditions.
A considerable business that, according to recent studies, is set to exceed 2,000 billion dollars over the next 10 years and create 3 million jobs in Europe alone.
The “green path” of innovation and the economy represents a challenge that it seems Europe has begun to tackle: more companies are indeed declaring that they are integrating sustainable objectives into their core activities.
