Running is entering a new dimension today. Unlish, the running community and sport-up, France’s leader in online registration in the running field, are coming together to offer an attractive, complementary, and unifying product for all runners.
Unlish, a startup created in 2014, has developed an innovative application that simplifies the experience of free sports practice. It has joined forces with sport-up, created over 10 years ago, one of France’s leaders in online registration, providing a genuine service to organizers and currently having a base of over 250,000 active runners and consumers.
This partnership between cutting-edge semantic data processing technology and services for organizers becomes an obvious step. It will allow runners and both captive and non-captive brands to create a new mode of dialogue and a truly personalized service. For the organizers, who are the keystones of the system, this will enrich their events by incorporating even more digital aspects.
Unlish’s expertise is based on the very essence of motivation: the desire to practice. It has developed a mobile application that harnesses this desire and the information related to the runner’s practice to present them with completely personalized and adapted opportunities based on their level and schedule. This ability to provoke physical encounters around events, brands, or playful practices, combined with sport-up’s experience and field knowledge, will offer all runners a product tailored to them with a simple “I’m going!”
This association is just the first step. In the coming weeks, two major players in the running sector will join this movement: a network of specialized stores and a 100% running monthly magazine to expand the offering, service, communication, and visibility.
By the end of the year, acquisitions are planned, particularly in data and content, that will serve both runners and organizers.
