Communicating on social networks is not always as simple as it might seem. The competition is fierce and it is becoming more difficult every day to stand out, whether you are a small business, a blogger, or an aspiring YouTuber. Here are some tips to grow your audience on social networks!
Use tools to help you
To successfully grow your audience on social networks, you first need to consider that it is a long-term effort. You have to be patient and, above all, well-organized. To do this, you need to devise a content strategy and an editorial line. The popularity of your profile will primarily rely on your content and the frequency of your posts. To help you, know that there is a multitude of highly effective tools available. For example, chatbots such as Instaboss, Alfred, or Jarvee allow you to schedule your posts on Instagram. You can find the 2019 ranking of the best automation tools for Instagram here, perfect for finding the tool that suits you.
Be active and attentive
To become indispensable and ensure that internet users talk about you, there is no secret: you have to be present as much as possible! It’s necessary to post as regularly as possible. Ideally, you should post at least one message per day on each network. Then, adjust this frequency according to your target audience. Indeed, teenagers and seniors use social networks differently. Additionally, the more attentive you are to your community, the more loyal they will be and the more they will recommend you to their relatives and friends. So, be as attentive as possible! Offer them exclusive content, give them gifts, and be responsive to their needs.
Master your content
Regardless of the network, it’s crucial to pay special attention to your content. Do not leave anything to chance or approximate work. Take care of your texts, images, and videos! Creating quality content takes time, but it’s a fundamental condition for growing your notoriety and, more importantly, retaining your fans. Everything moves fast on social networks, so you must absolutely keep it simple and effective. Work on your titles to make them impactful. Choose eye-catching images. Prefer short videos, in square format, with subtitles.
Create interactions
To make your content go viral, it is highly recommended to integrate an invitation to interact. If you ask your fans for their opinion or pose a question, they will naturally provide comments. This will strengthen your engagement and make your posts more viral. To achieve this, consider regularly organizing simple polls, easy games, or even slightly controversial (but not too much) debates. Finally, be present to animate these discussions to be as close as possible to your fans.
Communicate as much as possible
Finally, don’t forget to display the addresses of your social pages and profiles as widely as possible. Add buttons on the home page of your blog. Fill in your biography and links in detail across all your networks. You should display your social network links everywhere to ensure you don’t miss any opportunity for a potential fan to join your community! They should appear even in your email signature.
