Virtual reality, 3D immersion, touch screens… Bouygues Immobilier is revolutionizing real estate sales by offering future homeowners the opportunity to engage in a playful way and envision themselves within their home, firmly rooted in its urban environment.
Equipped with office and VIP spaces for meetings and fitted with a wide range of onboard technologies, this ultra-connected bus, dressed in Bouygues Immobilier colors, aims to present its local real estate projects to the local populations.
This original initiative was made possible thanks to a partnership established with the Parisian company Habiteo, the creator of the concept. This unprecedented immersive approach encourages exchanges and individual meetings between Bouygues Immobilier’s sales teams and potential buyers.
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