New schedule, new formats, more interactivity: the regional channel shifts into high gear. BFM Nice Côte d’Azur begins a local transformation focusing on proximity and public engagement.
Since Monday, April 7, BFM Nice Côte d’Azur has had a makeover. The local channel of the RMC-BFM group has launched a new ambitious programming schedule, more interactive, more generalist, and resolutely oriented towards the region’s inhabitants. Nicolas Galup, head of BFM Nice Côte d’Azur office, outlines the key points of this transformation.
A new schedule centered around two major daily programs
“Since this morning, we have launched a new version of BFM Nice Côte d’Azur that aims to be even closer to the viewers,” announces Nicolas Galup. The channel retains its two pillars of local information: “Bonjour la Côte d’Azur” starting at 7 a.m. and “Bonsoir la Côte d’Azur” at 6 p.m. These segments are now enriched with new formats like “BFM Nice et vous”, which gives viewers a voice, or “Le café de l’info”, a morning segment where a local expert discusses various topics (politics, economy, gardening, sports, outings, and more) in a relaxed and informative atmosphere.
These programs are supported by in-house commentators who provide original content each day: portrait of the day, noteworthy events, news analysis, all while maintaining a strong focus on local service.
A more generalist local channel
Another major change: BFM Nice Côte d’Azur aims to not only be a local news channel but a generalist local channel. In addition to live broadcasts, the day now includes long formats, documentaries, and magazines, particularly around sports, cultural, or popular events. This new direction also aims to extend listening time and foster greater viewer loyalty.
Even though the channel benefits from the synergy with RMC-BFM, by sharing content or broadcasting national reports adapted to the local context, editorial autonomy remains intact: “we produce five hours of live programming daily, 100% local. And we will produce long formats ourselves on gastronomy, sports, heritage…”
The first documentaries broadcast in this new schedule are well rooted in the region: an episode of “Chantier XXL” on the construction of Nice airport, or a report on the Verdon Gorges, “the largest canyon in Europe.”
Enhanced proximity through interactivity
The channel also focuses on interaction with its viewers. Thanks to QR codes displayed on the screen, a dedicated email address, and an accessible phone number, residents can easily send their testimonies, questions, photos, or videos.
“We really encourage our viewers to tell us what concerns them: transportation, school, everyday issues… The idea is to take their questions, investigate them, and provide concrete answers,” emphasizes the office chief.
With this new schedule, BFM Nice Côte d’Azur asserts its desire to be more than just a news channel: a local media service for the region, its inhabitants, and their daily concerns, while promoting local heritage and dynamics.
