In 2025, the Nice hotel sector continues its growth momentum. After a rebound started in 2024, the figures confirm an increase in supply and performance. However, this vitality masks disparities across the Alpes-Maritimes.
Nice alone concentrates 46% of the hotel rooms in the department, totaling more than 12,300 rooms. In 2025, the Alpes-Maritimes account for 570 hotels with 26,850 rooms, which represents 4% of the national hotel inventory.
After a drop in the number of establishments between 2016 and 2020, the trend has reversed. Within one year, between 2024 and 2025, the Alpes-Maritimes hotel sector added 450 rooms. This 1.7% increase marks a return to a level comparable to that of 2017.
Nice has significantly contributed to this recovery. In 2024, the city hosted five of the seven hotel openings in the department.
In June 2025, two new establishments opened in Nice: Moxy Nice (112 rooms) and Yelo Marengo by Sonder (81 keys), the latter replacing Noailles, which closed in 2023.
This dynamic fits into a broader trend: the share of upscale and luxury rooms in Nice increased from 21% to 24% over ten years.
Lifestyle hotels are also developing. Mama Shelter, Slo Nice, and Château de Théoule are evidence of this diversification.
Improving Hotel Performance
As of the end of May 2025, the Nice hotel industry shows a rise in key indicators. The occupancy rate increased by one point, reaching 66%. The average room rate (ARR) reached 151 euros excluding taxes, up by 3%. Revenue per available room (RevPAR) rose to 100 euros, showing a 4% increase compared to the previous year.
Across the Côte d’Azur, the situation is more mixed. The occupancy rate remains stable at 60%, but the increase in the average price (+2%) allows for a 2% increase in RevPAR.
In other cities within the department, the trend is less favorable. In Cannes, the occupancy rate drops by five points. Revenue per available room still shows a slight increase, driven by a high average price.
This disparity is due to several factors, such as the overall growth in Nice across all segments, or in Cannes, the absence of the MIPTV in April 2025 and adverse weather affecting visits.
Over the past ten years, the Nice hotel inventory has grown by 9%, whereas the coastal inventory has decreased by 4%. This decline is particularly notable in Antibes (-11%) and Cannes (-7%). These closures are often due to land constraints or a lack of buyers for small establishments.
Simultaneously, the number of hotel residences in the department has significantly decreased (-5.6% over one year in 2025), corresponding to a shift towards seasonal rental accommodations.
