Christian Estrosi, Mayor of Nice and President of the Nice Côte d’Azur Urban Community (and future President of the Nice Côte d’Azur Metropolis): “I am pleased to announce the creation of the brand ‘Nice & Smart’, whose name evokes the alliance between the beauty of our heritage and the innovation that we have placed at the heart of our project.”
Large metropolises, competing to attract businesses and creative classes, choose to adopt a brand to achieve better visibility, international recognition, and to rally all stakeholders around the same strategy.
The “brand” chosen for a city expresses a system of values and makes sense.
Examples of city brands:
NEW YORK > I love NY
AMSTERDAM > I amsterdam
LYON > Only Lyon
BERLIN > Arm aber sexy
TOULOUSE > So Toulouse
The new international brand image of Nice Côte d’Azur reflects the new identity it wished to give to the Nice Côte d’Azur region. A territory of light and audacity, located between sea and mountain. A generous, modern, dynamic territory.
Nice Côte d’Azur, a region rich in its past and enthusiastically oriented towards its future.
The ‘Nice & Smart’ brand is launched.
‘Nice & Smart’ for beautiful, modern and innovative.
‘Nice & Smart’, combining the beauty of heritage and innovation.
