For once, smiles have replaced (fake) tears! Yes indeed, tourism in Nice is doing well, and we can be confident about the future.
This is the positive message that Rudy Salles, Deputy for Tourism and International Relations and also President of the Nice Tourism and Convention Office, wanted to convey to professionals in this sector, which, while waiting for better times, remains the backbone of the economy of Nice and its region.
But, results don’t come on their own, and in the face of increasingly aggressive international competition, one must be armed to defend oneself and even counterattack.
The summer season is at the doorstep, and even if Nice is a city that “lives” 365 days a year, it should still be noted that 44% of visitors (and clients) visit the capital of the Côte d’Azur between June and September.
Therefore, the stakes are crucial, and while we cannot control the weather and direct it towards good weather, there are many other aspects that can be managed to ensure that results meet expectations.
Firstly, the availability of the municipality to invest in an attractive event policy that offers a range of sporting, artistic, cultural, and musical events.
In this regard, it should not be forgotten that 60% of the 400,000 tourists who visit or stay in Nice are foreigners who know other international destinations and compare them with what Nice offers.
It is thus essential to cultivate ideas so that every category of the public can find satisfaction.
Year after year, the OTC has reinforced its offer, ranging from the French Riviera Pass, a truly multifunctional card particularly appreciated for mobility and visitation to the city’s 13 museums and other sites of interest, to the Cuisine Nissarde label that identifies restaurants where one can find traditional cuisine without falling into the banality of commercial offers or… scams.
Targeted offers are addressed to families (53 labeled establishments) and LGBT tourists (Nice is a Gay-friendly city).
Finally, 48 “greeters” allow for personalized tours.
And how can we forget the special attention to people with reduced mobility, with a selection of adapted places?
Success is therefore not a matter of chance or luck but rather the consequence of a strategy that has, over the years, made Nice an international signature and a place where it is pleasant to come.
