During the United Nations Ocean Conference, Lime, the NGO Together for the Ocean, and artist Francesca Page are launching “Ride Green for the Blue,” an initiative combining eco-friendly mobility, art, and ecological advocacy.
On the occasion of the United Nations Ocean Conference, which began today in Nice and runs until June 13, you might come across an unusual bike in the city. Born out of collaboration between Lime, the NGO Together for the Ocean, and visual artist Francesca Page, the piece “Ride Green for the Blue” aims to raise awareness about the preservation of marine ecosystems.
Francesca Page transformed a Lime bike into a rolling sculpture. Marine habitats, from coral to mangroves, are depicted using 3D printing. The artist used biodegradable materials and water-based paints. She explains:
“This bike tells the story of the beauty, fragility, and resilience of the ocean. […] The goal is to carry the ocean’s voice to the streets, spark curiosity, and inspire action.”
This piece, visible in Nice throughout the conference, aims to remind everyone of the campaign’s goal: “30×30.” Objective: protect 30% of the ocean by 2030.
The project invites everyone to participate. The rides made with Lime during the event are tracked on the campaign’s website. For those wishing to participate, it’s simple: each rider is invited to round up their Lime ride to the nearest euro and make a donation to the Nice-based association Bleu Gorgone directly through the app. For example, if the ride costs €3.75, it will be rounded up to €4, and €0.25 will be donated to Bleu Gorgone. Stickers with QR codes also redirect curious individuals to educational content and calls to action.
Rebecca Hubbard, director of the High Seas Alliance, summarizes the approach:
“It’s about echoing the call for ocean protection […] both in the streets and within institutions.”
A local partnership for the Mediterranean
Beyond the United Nations Ocean Conference, Lime’s installation is not just meant to be admired; it seeks to prompt engagement. This initiative highlights collective action and community expression, with the ambition of involving every cyclist in sea protection. A campaign that combines art, mobility, and activism into a strong message: ride green for the blue.
