Since March and the beginning of the lockdown, the Metropolitan Tourist Office has been mobilized to develop a tourism recovery plan on the Côte d’Azur. With the Covid-19 crisis, the French clientele is the priority.
On the French market, 4.4 million euros, including 400,000 euros specifically from the MTO (Metropolitan Tourist Office), are invested with a threefold objective:
- To attract French tourists by showcasing all the aspects of an extraordinary destination.
- To reassure clients about sanitary protocols. The city of Nice has implemented a sanitary confidence label allowing tourism professionals to affirm their commitment to a serene welcome.
- To boost bookings by offering summer deals for accommodations and activities through the MTO’s marketplace, engaging NCA partners.
Given the importance of the international clientele and the reopening of certain borders, the MTO has prepared a communication plan targeting nearby markets, particularly Scandinavian, German, Swiss, and Italian, which will be communicated further as visitor mobility evolves. To further increase the visibility of Nice Côte d’Azur, the MTO is developing a significant program for hosting journalists and influencers. The MTO’s press service is organizing programs for 28 French journalists on diverse themes such as Russian Nice, Nature and Mountains, Culture and Heritage… Other actions are planned for Switzerland, Scandinavia, Germany, Italy, Austria, and Belgium.
The action plan of the Nice Côte d’Azur Metropolitan Tourist Office has been extensively revised and is adapted almost weekly to the international situation.
