At the Paul Augier School of Hospitality and Tourism in Nice: “From Marketing Meaning to Sensory Marketing”

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After the successful symposium last year on “Hospitality and Sustainable Development,” it will be an opportunity, a few months before the school’s 100th anniversary, to demonstrate the quality of the Business-School relationships and its ability to be at the forefront of knowledge. This conference will be held on Tuesday, November 27, at the Paul Augier School of Hospitality, Cassin Boulevard.


paul_augier-3.jpg Many professionals from the field will participate to develop and share their thoughts and practices on this theme with the students.

The symposium will consist of 6 sessions of 50 minutes each, with 30 minutes for the speakers’ presentation and 20 minutes of Q&A with the audience.

9:10 AM. Alain Llorca, Alumni, Michelin-starred chef and owner

10:15 AM. Pascal Brochiero, Director of the Grasse Tourist Office,
Aurélie Bouvet, Alumna, Supervisor at the Marriott Hotel Cap d’Ail

11:10 AM. Yves Faure, Chairman and CEO of Agro’Novae, which owns the brand Comtes de Provence

2:00 PM. Jean-Pierre and Chantal Roux, Chairman and CEO of Galimard Perfumery in Grasse, initiator of the “Flaveurs” organ for a delightfully gastronomic composition

3:00 PM. Jean Pascal Picollet, Deputy Director – Relais and Châteaux, Chèvre d’or, Eze; Lionel Brault, Domaine de la Royrie-Grasse, AOC Olive Oil

4:00 PM. Christian Camprini, Alumni, Meilleur Ouvrier de France chocolatier

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