The goal of Azur Digital Day is to understand the new challenges of the digital era, mobile Internet, social networks, and connected objects. To make Nice a bi-annual must-attend event dedicated to digital with a creative format, a remarkable personality at each edition, and a disruptive venue.
On September 21st from 6:30 PM, at the Allianz Riviera stadium, Azur Digital Day will showcase the creativity and potential of digital marketing in Nice. For Cécile Baesa Talec, the event organizer, “a great idea today is a ‘shareable’ idea. After the ‘think different’ phase of the 2000s, we are entering the ‘think shareable’ phase.” Nicolas Bordas, accompanied by Vinvin, will notably distinguish the different types of content with high sharing potential, illustrated by the initiatives of major global brands, but also local or disruptive brands that have managed to take better advantage of the new digital landscape compared to their competitors. From theory to illustration, even to practical cases, an innovative conference, interactive with the public and the web.” A surprise after-party is also on the agenda.
Azur Digital Day is a story of passion, audacity, and encounters, notably through the unexpected duo of Nicolas Bordas and Vinvin. Audacity will also come from the choice of venue, the Allianz Riviera Stadium, from the strong ideas that will be highlighted, and the desire to be a 100% shareable ‘Think Shareable’ conference!
Under an original and dynamic format, Cécile Baesa Talec’s goal is to “show the creativity and potential of digital marketing through the eyes of a renowned personality from the advertising world and a creative from the advertising industry. To become, from the first edition, a regional and national reference in digital-themed events under an innovative format.”
