Despite the bad weather, the King of the 5 continents managed to keep his promises. Record attendance, an overwhelmingly beneficial economic outcome… A look back at the impact of the 129th Nice Carnival.
Until March 3rd, before the unfavorable weather conditions forced the organizers to cancel many events, ticket sales figures were more than positive. The final figures have not yet been announced, but we can already reveal some numbers to you.
Ticket Sales and Economic Impact:
12,378 tickets sold online, plus some 25,000 e-tickets for the first edition. In 2012, online sales peaked at 5,480. French visitors led the attendance figures, followed by those from Italy, the UK, and Germany.
The budget for the 2013 Carnival amounted to 7 million euros. A high figure, compensated by the 30 million euros of direct and indirect economic returns (Accommodation, transportation, shopping, and more…).
There was also an economic boost in terms of jobs, with more than 1,800 people working for the festivities, including no fewer than 1,200 street performers of all kinds.
A “net” success…
Behind this passable play on words is the fact that the internet was the main channel for promoting the Nice Carnival this year. The site nicecarnaval.com recorded 315,222 visitors in February, a 20% increase compared to the previous year. The Facebook page of the King of the 5 continents has 15,635 fans (compared to 5,522 in 2012).
Finally, the election of the Queen of the 5 continents brought together 21,400 voters worldwide. More than 49,000 videos about this election were viewed.
Parallel Activities:
The Sport Day was a real success. The Roch’n Roll 10 miles brought together nearly 2,900 runners from 38 countries, most of them in costumes. 351 people of all ages signed up for the Zumba class. Finally, the Carnival swim still found 117 volunteers…
Overall, if we overlook the last few days affected by bad weather, the 2013 Carnival was a true success. This suggests a colorful 130th edition. The world’s third-largest carnival deserves its title more than ever.
