Until February 15th, 221 Carrefour hypermarkets and 150 Carrefour Market supermarkets are rallying to collect small change for the Hospitals of Paris-Hospitals of France Foundation. For the 12th consecutive year, the brand is partnering with the Hospitals of Paris-Hospitals of France Foundation.
Piggy banks are set up in stores at various checkout points and at customer service, available for customers to deposit their coins, complemented by 370 giant piggy banks distributed throughout the stores.
In 2013, Carrefour collected 9 tons of coins thanks to the generosity of customers and staff, equivalent to €101,000. Since the beginning of its commitment to the Hospitals of Paris-Hospitals of France Foundation, the brand has collected over 86 tons of coins since 2003, totaling more than €965,000.
This long-standing partnership is part of Carrefour’s Solidarity approach.