In our new series called “Click & Collect Nice,” we spoke with a store named Uniq. Through its boutique, you will find ready-to-wear outfits for women who want to create a unique style.
“We are an independent multi-brand store created in 2004 that primarily works with designers from all over Europe. We stand out by our choice of products. The store is named “Uniq” because we believe that all women are unique. We value this uniqueness by working according to their character and desires. We are close to them to offer a personalized silhouette. The products are original while remaining recognized brands worldwide. Our approach is to provide a customer experience that they will not find anywhere else. The goal is to select products we imagine worn by our regulars. More than half of our catalog comes from French companies, and we are very proud of it.
We are positioned in the affordable luxury segment. The products are mainly aimed at young active women in search of a wardrobe that belongs to them. But also those who have maturity, sensitivity in their consumption, who prioritize the product they wear and not the label. We try to communicate with our clients through social media like Instagram and Facebook. We mainly use digital media and events to present the new collections. But not only that, since fashion shows and gourmet aperitifs are organized at the boutique. We undertake a range of actions targeting our potential clientele.
What we offer them is a selection truly suited to everyone. Uniq is the antithesis of brands that tend to tell all women they will buy the same dress at the same time. On our end, there are unique references found nowhere else in the city of Nice. Knowing that the selection isn’t the same if two people are proposing it in the same city. Because concerning the product offer, we have only one model per size. The clientele will therefore enjoy an exclusivity they won’t see on someone else.”
