The BTS Communication is a program that prepares students to become future communication professionals whose skills are valued by employers. Various projects are undertaken throughout the year to professionalize students. The traditional calendar entirely imagined and designed by the BTS was no exception.
This year, the students chose to dedicate the calendar to partner communication agencies.
Each page reflects the students’ perspective on its agency and conveys its values and philosophy. The project was carried out as if in an agency, combining the knowledge of professionals with the imagination and creativity of the students.
The students are organizing a launch event for the new 2014 edition to present the final result to the agencies and partners of the program. The decoration of the event will feature the advertising campaigns of the partners, reinforcing the concept of the calendar.
The evening will start with the distribution of the calendars and the presentation of each page by the students and agency representatives. Additionally, a film of the project’s development created by the students will be shown to the guests.
