The award ceremony took place at the Théâtre de la Photographie et de l’Image in the presence of numerous communication professionals, students, and public figures. This competition is organized by students of the BTS Communication at Parc Impérial in Nice and aims to reward the best advertising campaigns in the Alpes Maritimes and Monaco.
This year, 39 campaigns were in competition. The majority of communication agencies participated and shared the six prizes awarded.
During the ceremony, comedian Akim Omiri gave a preview of his show, which is currently taking place at the Paname café theatre in Paris. Stéphan Martin, director of the French advertising regulatory authority (ARPP), delivered a lecture on advertising regulations.
List of the 2012 Créaffiche Contest Winners
Grand Prize: Pôle Company Agency for the Riviera Côte d’Azur Regional Tourism Committee
Jury’s Special Prize: Arcanes Communication Agency for Nec Plus
Commercial Communication: Pôle Company Agency for the Côte d’Azur Racing Society
Event Communication: Couleur Tango Agency for the MANCA Festival
Image Communication: Gazelle Agency for Cannet Women’s Volleyball
Public Communication: Com Plus Agency for Action Innocence
For Bruno Valentin, associate director of Pôle Company: “These trophies recognize the quality of the work by Pôle Company’s creative teams under the supervision of Fréderic Gibrat. They also reinforce our belief that creativity is our most valuable asset.”
