A potential candidate for the Olympic Games, the IOC has recognized it, but for now, the bid is on hold, and we certainly won’t see it at the Paris 2024 Olympics. However, e-sports continue to grow at an exponential rate.
A global phenomenon, e-sports is currently the most profitable segment of the global entertainment market, with its value estimated at 121 billion euros last year.
It took years for video games to gain credibility as a sport, but their popularity among e-athletes and fans has made them a worldwide success. Millions follow major tournaments on streaming platforms.
The increasing use of smartphones and online games has also accelerated the growth of this market. Major international tournaments are watched by millions of people around the world. But beyond the performances, the success of e-sports relies on the community built around the games.
As for the players, there are those who hope to earn financial rewards and others who are not there for the money.
Companies in this technological sector want to introduce and explain the monetization models of e-sports. Their goal: to further improve the digital environment that supports this market.
Conclusion? The global video game industry is not experiencing a crisis, and e-sports are knocking on the door of the Olympics with substantial economic backing. How long will it remain closed to them?
