Throughout the month of March, EasyJet offers you the opportunity to discover its behind-the-scenes operations. In Nice, the low-cost airline is organizing a conference on March 4, 2010, at the Palais de la Méditerranée. The goal? To inform users about the company’s economic system and provide advice, particularly on how to travel economically.
One might question this initiative. Is the low-cost carrier at fault? One hundred seventy French employees were declared under British status due to its financial advantage. Tried for concealed work, the prosecution demanded a maximum fine of 225,000 euros at the beginning of the year. It seems the airline may have chosen to implement crisis communication to restore its image.
Despite a tarnished image, EasyJet has been part of the European aviation landscape for 15 years. Although positioned in a competitive market (Ryanair, Air Berlin, Germanwings, Hapag-Lloyd Express, and Transavia.com are its competitors), EasyJet remains the number one low-cost airline. It claims to be 50% cheaper than its competitors.
