When you go shopping, do you spend time in the fair trade products section? According to the study “The French and Fair Trade,” published by TNS Sofres in October 2010, fair trade is still less known than organic products (56% versus 76% for organic products).
In detail, this study reveals a lack of information and clarity in the communication about fair trade, both for the French in general and, more surprisingly, by regular buyers of fair trade products: 51% of them have a fuzzy understanding of the guarantees provided by labels, 56% of the workings of the sector, and even 70% of the distinction between labels and 72% of the portion of the price paid that goes back to the producer.
To navigate this, the best solution is to engage with local and/or international actors of this type of commerce. But how? Radio Ethic, a webradio specializing in sustainable development, will offer a live public broadcast on Tuesday, November 2 from 6:30 PM to 7:30 PM at the Fairmont Monte-Carlo Hotel in Monaco, involving these actors.
The journalist Noël Fantoni will welcome the following guests:
. Mr. Jean-Pierre Blanc, General Director of Malongo.
. Mr. Joaquin Muñoz, Director of Max Havelaar France.
. Ms. Geneviève Legay, Co-President of Artisans du Monde Nice.
. Mr. Benjamin Leroy, representative of Eco-Sapiens and their ethical shopping guide “The Good Labels and the Crooks.”
. Ms. Nacéra Benoudjit, Communication & Development Manager for La Maison de l’Economie et du Développement Solidaires.
. Mr. Louis-Michel Aureglia, Manager of the Last Drop of Gasoline boutique in Monaco.
An opportunity to listen to and meet those “who make” fair trade… over a good cup of coffee!
