The Banque Populaire Méditerranée will host this afternoon, at its headquarters in Arénas, the final of the 14th edition of the COM’OLYMPIADES, the national communication competition for BTS Communication students in France, organized by the BTS Communication program at the Parc Impérial high school in Nice.
For this 2017 edition, the topic is set by the CCI Nice Côte d’Azur, the main partner of the event, with the objective of proposing a communication strategy on the theme: “I Consume Côte d’Azur,” which is the subject of a promotional campaign for trade and services initiated after the floods on October 3, 2015.
The July 14 attack having affected consumption and the economy on the Côte d’Azur, strengthening this campaign became necessary, with the tagline “Team Up with the Côte d’Azur Economy.”
The jury is composed of communication professionals invited by the BTS Communication section of Parc Impérial, including two representatives from Banque Populaire Méditerranée, a partner of the event.
150 people are expected to attend, including students presenting their projects, teachers, and partners.
