Nice-Premium: Can you explain to us how the concept of France-Qualité was born?
Jean-Jacques Garet: It was born three years ago following a marketing reflection on e-commerce and the impersonal side of the Internet. At that time, the idea was to have people on the ground capable of creating a guide to quality.
Aside from the fact that it is a somewhat pretentious idea, it is difficult to achieve with volunteers. Therefore, we had to think about the quality needs on the Net, and that’s how the ‘ideal’ Homepage was born.
It took three years to make it as simple as possible and, above all, to set up a system of information feedback, which is why we chose to develop through franchising.
NP: Can we summarize the concept as a “guide to good addresses”?
JJG: No, our ambition is to be a local homepage. This is a need that is increasingly felt, and different approaches have been generally made by portals like Orange, Yahoo… Their response was to put as many offers as possible on their homepage, while users were asking for as many services as possible! This is the approach we adopted after three years of trial and error.
On our homepage, the user can find, in addition to the services already present in Windows and which do not need to be duplicated, all the services that they will use most frequently.
NP: To whom is the site directed? More to tourists or residents, or both?
JJG: Mainly to residents, but since we are on the French Riviera, it is also aimed at tourists, particularly the tourist portal.
NP: What can one find on 06-qualite.com?
JJG: A tourist portal with more than 500 photos, 1000 commercial links, 7 weekly newsletters, a shopping center, and services (weather, games, useful addresses, TV, cinema, emails, etc.) and a guide.
NP: What will be the next major steps in the development of France-Qualité?
JJG: We began our development by franchising the Alpes Maritimes department, in September we are going to install the VAR, and we will have completed our installation with the Alpes de Haute Provence and Bouches du Rhône by the end of the year. We have already set up communication to develop the franchise nationally from early 2008 and we will have covered France by the end of 2009.
Furthermore, we are starting in California in October and we have been contacted by a Master Franchisor for Dubai and the United Arab Emirates.
https://www.france-qualite.com/
