This reception is part of the promotion of Destination France. Indeed, Maison de la France organizes events each year for key players from the most important foreign business tourism markets.
It should be noted that this sector represents 10% of the tourist traffic in Nice, accounting for 30% of the revenue, with incentives (or motivational trips) being the most lucrative contributor.
With this “France-Americas Event,” 50 of the most prominent business tourism organizers from the American continent are set to be welcomed—in collaboration with LSO and Air France—by the Tourist and Convention Bureau and its Nice-based partners.
On this occasion, all the “Pays de France,” Departmental and Regional Tourism Committees, will also gather in Nice to showcase the strengths of their respective regions to these potential clients, mainly from the USA, but also from Canada, Brazil, and Mexico. The working sessions will take place at the Palais de la Méditerranée.
This event is part of the promotional and enhancement efforts carried out over the years by the Office, positioning Nice as a highly suitable destination for this type of service. For these days, the Office is making every effort to ensure that the stay of these decision-makers lives up to the logistical and creative potential that the city can offer them.
