For this 67th edition, GREY GOOSE envisions THE must-visit spot on the Croisette: “LA BOULANGERIE BLEUE.” Combining an unexpected decor, a surprising lineup, and exclusive cocktails, GREY GOOSE will create decisively unconventional, elegant, and generous moments during the Cannes fortnight.
The French vodka GREY GOOSE transforms the decor of a bakery and creates THE bar of the Croisette. A first in Cannes!
This concept echoes the brand’s essence: the soft winter wheat and the pure water from Gensac-La-Pallue, offering its guests an innovative and refined experience. “LA BOULANGERIE BLEUE,” set in the heart of the Grand Hotel’s gardens, emerges as the perfect place to start Cannes nights with the offbeat mixes of French DJs LE TOURNEDISQUE setting the mood. Other surprises will also enhance the lineup.
For this occasion, Gontran Cherrier collaborates with Grey Goose this year, offering 5 artisanal rolls specifically for La Boulangerie Bleue. Each roll will be paired with a cocktail twisted by Claudio Bedini, Grey Goose’s brand ambassador, who crafted 5 original creations drawing inspiration from French expertise and the codes of the greatest cocktail bars.
