Since February 15, Nice has welcomed a new gourmet destination. Jojo’s Dough has opened its third store in the Alpes-Maritimes, after Cannes and Antibes. Located at 10 avenue Thiers, at the entrance of the Iconic shopping center, the store benefits from a strategic location between the train station and avenue Jean-Médecin.
The opening of the store was not without challenges. Initially planned for December 21, it was postponed by more than a month and a half due to an electrical supply issue. “We had temporary electricity for the construction site. But once it was removed, the administrative procedures took a very long time to restore it. In 2025, waiting two months to be connected to electricity is scandalous,” explains Éstéphane, the manager of the Nice store.
Despite this setback, the opening was a tremendous success. The brand, supported by very effective digital marketing, managed to attract a crowd of curious and food enthusiasts. Jojo’s Dough is already a social media reference with almost 500,000 followers on TikTok and 95,000 on Instagram. A major asset for creating excitement even before the opening.
A well-honed strategy
The choice to set up at Iconic follows a precise logic. “Our quality products must be visible. This location offers us significant foot traffic and proximity to our customers,” explains Éstéphane. The brand, founded by Joseph and Josy, relies on powerful digital communication and effective marketing. This strategy is proving successful. Each opening attracts hundreds of people and generates a constant flow of customers.
A promising future
After this successful start, Jojo’s Dough intends to establish itself permanently in Nice. With its warm atmosphere and delicious donuts, the brand has what it takes to become an essential spot for sweet treat lovers.
The people of Nice already seem won over!
