After celebrating the 10th anniversary of m-Tourism Day last October, Telecom Valley is organizing the 11th edition of m-Tourism Day on Tuesday, May 18, 2021, in partnership with the Nice Côte d’Azur Chamber of Commerce and Industry. Under the theme “Mobility, Tourism & Shopping,” this event will bring together tourism professionals and local digital companies from the Côte d’Azur to share their experiences, followed by a roundtable discussion with experts.
For over a year now, the global health crisis has disrupted the flow of foreign travelers with high purchasing power, as well as French travelers. This decrease in tourist visits also impacts Shopping activities. In this context, it is essential for tourism providers, retailers, and territory promoters to enhance their digital presence. They must anticipate the tourism rebound to meet the new needs of tourists. However, obstacles remain, such as the skills needed for “digitization” or the lack of time to dedicate to it, etc.
To support these stakeholders, the m-Tourism community of Telecom Valley, in partnership with the CCI Nice Côte d’Azur, is organizing m-Tourism Day on the theme “Mobility, Shopping, and Tourism” on Tuesday, May 18, 2021, from 2 PM to 5 PM, in webinar format.
Digital specialists, retailers with the Quality Tourism label, and international tourism and commerce experts will exchange ideas during a roundtable to help participants understand the role of digital tools for better integration into their transition.
In 2021, with this event and its annual program of regular activities, the m-Tourism community aims to be a driving force in the “tourism rebound” that everyone is awaiting. Through this event, the skills and expertise of the stakeholders in our region will be leveraged to provide the necessary digital tools.
