Local authorities report a record performance by Nice in the tourism sector. And this is only for the first quarter of 2024 in the region. Under the leadership of Christian Estrosi, Mayor of Nice and President of the Nice Cรดte dโAzur Metropolis, the region has seen a notable increase in tourist turnout. Thus consolidating its reputation as a flagship destination, not only in summer but also in winter.
The published figures indicate an average increase in occupancy rate of more than 4 points compared to the same period in 2023. Thus highlighting the continuous growth of the region’s tourist appeal. This positive trend is particularly marked by the success of the communication strategy โNice Cรดte d’Azur in Winter.โ Spotlighting the natural assets and the diversity of the metropolitan tourist offerings even during the coldest months.
The 2024 edition of the Nice Carnival, themed โKing of Pop Culture,โ was a true triumph. Attracting a record number of spectators and generating significant economic benefits for the region. With 230,000 spectators, an increase of 15% compared to the previous year, and more than 35 million euros in economic benefits. The Carnival has reinforced its position as an unmissable event in the tourist calendar.
Visitor numbers for January, February, and March confirm this positive trend. In January, the occupancy rate increased by 2.5 points compared to 2023. With an increase in revenue per available room (RevPAR) of 14.5%. In February, the occupancy rate climbed by 4.3 points, accompanied by a RevPAR increase of 11.8%. March also recorded solid performances. With an increase in occupancy rate of 4.4 points and a RevPAR increase of 4.4%.
The outlook for the summer season is equally promising, with forecasts already above those of the previous year. The average booking rate for April, May, and June 2024 stands at 54%. Exceeding the forecasts for the Alpes-Maritimes by 6 points.
In conclusion, Nice continues to captivate visitors with its diverse tourist offering. As well as its iconic events and year-round appeal. With such remarkable performances in the first quarter, the region positions itself as an essential destination for travelers seeking memorable and enriching experiences.