This Friday morning, David Lisnard, President of the Regional Tourism Committee (CRT) Côte d’Azur France, Sandrine Camia, Deputy Director of Tourism and Congresses (DTC) of Monaco, and Dominique Thillaud, Chairman of the Board of Directors of the Côte d’Azur Airports, are inaugurating the brand-new Côte d’Azur France/Monaco promotional space at Nice Côte d’Azur Airport on July 26.
An airport worthy of its coastline
“This promotional space will allow visitors to discover the agenda of the Principality of Monaco, rich in events throughout the year.” explains David Lisnard, President of the Regional Tourism Committee (CRT) Côte d’Azur France. It is Terminal 1 that inherits this new Côte d’Azur France/Monaco promotional space due to international arrivals. Terminal 1 accounts for 35% of passenger traffic (more than 4.8 million travelers), 43% of commercial traffic, and above all, 98% of passenger traffic is international.
To provide passengers with the broadest tourist information from their arrival, CRT Côte d’Azur France and the Directorate of Tourism and Congresses of Monaco wanted the Côte d’Azur France Destination and the Principality of Monaco to once again have a promotional “showcase” at the airport.
With nearly 14 million passengers in 2018, the first airport platform in France, outside Paris, Nice Côte d’Azur Airport offers in 2019, 121 destinations and 44 countries in direct connection. 62% of air visitors are hosted outside of Nice, the host city of the airport, hence the need to promote the Côte d’Azur France Destination in all its diversity, from the coast to the hinterland (including Monaco and Var).
Ensured promotion of the Côte d’Azur
This promotional space, open and with an area of 29m², presents an attractive, playful, original, and highly visible aspect. It invites passengers waiting for their luggage to immerse themselves upon arrival in the most characteristic and spectacular views and landscapes of our territories. “When a visitor passenger lands at Nice Côte d’Azur, they must immediately be immersed in the diversity of the Azurean destination, of course, the main cities, but also the villages and the mountain.,” specifies David Lisnard.
It highlights the key destinations, namely Monaco, Nice, Cannes, Menton, Antibes Juan-Les-Pins, Mandelieu-la Napoule, Grasse, as well as landscapes of the Mercantour.
Two screens placed on either side convey the most beautiful images and films of the territory and allow communication about the destination’s news, according to the seasons. Placed at the back of the space, a photo call, which will be changed every year, as well as the large-format photos, encourage passengers to share their first photos with the hashtags #CotedAzurFrance and #visitmonaco.
Finally, a spiral evoking a reel of film is placed on the ground, guiding passengers through the destination’s cities and villages, from Menton to Saint-Tropez.
