The Nice Côte d’Azur Metropolitan Tourist Office has unveiled its 2025 action plan. It highlights various projects for the coming year. With the renewal of communication strategies, optimized reception, and market expansion, Nice aims to enhance its attractiveness and achieve a better distribution of visitors.
In 2025, the Nice Côte d’Azur Tourist Office intends to strengthen its positioning. This is suggested by the action plan presented by the municipal body. A new communication strategy aims to render the brand more coherent and attractive. This includes a reimagined graphic identity, promotional videos, and a redesign of digital tools. The objective is clear: to attract a wider audience while enhancing the local experience.
To improve reception, the main information point in Nice will be centralized in the city center, equipped with digital tools and a shop. Other offices in the area will follow a harmonized model with branded products, creating a common signature.
The event program remains a crucial pillar. Nice will host sports and cultural events, as well as the United Nations Ocean Summit. The winter strategy will rely on cultural heritage and the carnival to attract visitors during the low season.
Priority Targets and Markets to Develop
The French market remains central to the strategy. The goal is to retain this clientele while rejuvenating it. Internationally, Europeans account for 73% of foreign visitors, with a focus on the United Kingdom, Germany, Scandinavia, and Italy.
Long-haul markets such as the United States, Canada, China, and Japan are also targeted. These clientele, particularly active off-season, are crucial for balancing annual attendance.
Niche segments like India, Brazil, and South Korea are the subject of specific initiatives. In parallel, the Office is relying on tailor-made events to attract young clientele, couples, families, and professionals.
