The Alzheimer’s Research Association was founded in 2004 by Dr. Olivier de Ladoucette and Professor Bruno Dubois. From its inception, the association has aimed to develop synergies among numerous research centers, in France and Europe, to one day find an effective treatment for this disease.
The association’s goal is also, through awareness campaigns, to bring hope and a new momentum to research.
The Mnemosyne Operation
In order to raise awareness about this cause, the renowned orchid grower Yannick Vincent and Dutch producer Edouard Ter Laak joined forces to create Mnemosyne.
This fuchsia flower with pink veins, resembling a flight of butterflies, will be sold exclusively in support of the association, enabling it to finance more research projects.
Indeed, €3 will be donated to the association with the purchase of each orchid.
The orchid will be sold in Interflora stores participating in the operation.
This beautiful act of solidarity, support, and mobilization is sponsored by actress Nathalie Baye.
Interflora is the leader in floral transmission. With its 5,200 florists, it guarantees quality service to send flowers in France and worldwide.
°Mnemosyne is the name of the ancient Greek goddess of memory.
