-Saturday October 1, 2011 (10am/2pm): Launch of Pink October in the Alpes-Maritimes at Place Hervé Gautier / Cours Saleya –
-Tuesday October 4, 2011 (9:30am/12:30pm) & Friday October 21, 2011 (5:30pm/7pm)
Conference “Care of Breast Cancer” led by Prof. Maurice Schneider, president of La Ligue contre le cancer 06, and Mrs. Frédérique Marin, nurse at the Antoine Lacassagne center.
Ligue Space – 3 Alfred Mortier Street – NICE
-Monday October 24, 2011 (2pm/4pm)
Information in partnership with the Cancer Info Bus of the General Council 06
ESAT Jean Médecin – 65, Henri Matisse Avenue – NICE
-Tuesday October 25, 2011 (9:30am/12:30pm)
Information in partnership with the Cancer Info Bus of the General Council 06
Market Place – CANNES LA BOCCA
-Thursday October 27, 2011 (10am/12pm)
Information in partnership with the Cancer Info Bus of the General Council 06
ESAT Jean Médecin – 65, Henri Matisse Avenue – NICE
With more than 53,000 new cases per year and more than 11,500 estimated deaths in 2011, breast cancer remains the leading cause of cancer death among women.
Moïse Namer, President of APREMAS (coordination center for cancer screening), oncologist: “It is important to know and let others know that eight out of ten detected cancers will be cured.”
“170,000 women in the Alpes-Maritimes department alone, aged 50 to 74, regularly receive letters inviting them to have a mammogram benefiting from the APREMAS double reading process.”
“It’s an excellent health habit: if all women aged 50 to 74 participated, nearly 3,000 lives could be saved each year.”
Breast cancer detected at an early stage can be cured in more than 9 out of 10 cases.
Also, for the 2011 edition of Pink October, breast cancer awareness month, La Ligue contre le cancer is increasing its actions to promote organized breast cancer screening and continues to develop
support and assistance for women with cancer.
La Ligue contre le cancer, a true prevention actor
October, specifically dedicated to the fight against breast cancer worldwide, is an opportunity to raise awareness about the importance of organized screening. Generalized across the entire French territory since 2004, the organized screening program offers all women aged 50 to 74 a free double reading mammogram.
This double interpretation strengthens the effectiveness of the screening.
Breast cancer is the most frequent cancer among women in France. But detected at an early stage, the 5-year relative survival is greater than 90%. It is therefore necessary to follow the screening programs and increase the participation rate of 52%, which has stagnated in recent years.
A cancer detected early will be more easily cured.
Throughout October, La Ligue contre le cancer will actively participate in the “Pink October” campaign with numerous events organized throughout France to promote organized screening and to remind that La Ligue and its 103 departmental committees act alongside
patients and their families by providing advice and assistance.
This communication month strengthens the visibility of an action that lasts all year. But it is on a daily basis that La Ligue contre le cancer fights on all fronts of this disease, whether in terms of research or in the chapters of prevention and support, so that no one remains alone in facing the disease.
La Ligue contre le cancer joins in concrete actions during Pink October
Partnership with the National Liaison Committee of Neighborhood Agencies
The participation of women in organized screening remains very unequal depending on the regions, origins, and social classes. Many factors explain this situation: unequal access to information, different cultural perceptions, inequalities in access to facilities in terms of geographic proximity.
For La Ligue contre le cancer, it is necessary to bring ALL women to get screened and reduce these inequalities ALL year round.
To overcome these social and geographic health inequalities, La Ligue contre le cancer and the National Liaison Committee of Neighborhood Agencies (economic integration through activities in 130 priority neighborhoods: www.cnlrq.org) have chosen to unite their forces through the signing of an agreement.
These two actors wish to better inform and raise awareness to the population about organized breast cancer screening.
To achieve this, different actions are implemented: awareness and involvement of agency collaborators through training actions to make them prevention actors; collaboration with health and social workers; development of local actions with neighborhood associations; improvement of participation of populations left out of organized breast cancer screening, through the involvement of women from neighborhoods and local actors.
The pink bracelet, a sign of solidarity
During events organized throughout France, the 103 Committees of La Ligue contre le cancer will sell pink bracelets. The goal: to engage in discussions about breast cancer and highlight the importance of screening. By wearing this bracelet, everyone shows their support for the Pink October campaign. The proceeds will be donated to La Ligue contre le cancer.
Rose Magazine: “Glamour” for a worthy cause
This year, La Ligue is partnering with a wonderful adventure: offering women who have or have had cancer a women’s magazine that discusses the disease according to the codes of the women’s press.
Rose Magazine (planned release on October 18), will show that “glamour” is not incompatible with the fight against disease. Rose Magazine is 216 pages of investigations, portraits, practical guides, and advice to break isolation. But it is also a classic “women’s magazine” with beauty, fashion, gastronomy, psychology pages… Choosing the high-end register is a philosophical commitment, not a marketing approach.
It affirms its relationship with large and beautiful women’s magazines by pursuing their feminist agenda: yes, you can have cancer and want to remain beautiful.
Nothing trivial or inappropriate about this claim. Distributed free of charge to 200,000 copies in public and private healthcare establishments, cancer fighting centers, ERIs (Spaces for Meetings and Information), this magazine will be handed over to patients by health professionals. The magazine will also be available in the 103 departmental committees of La Ligue contre le cancer.
