The Joint Syndicate for the Development of the Vésubie Valley and Valdeblore has experienced significant evolution in recent months with the integration of different sites, resulting in a multitude of new activities to manage.
In light of this observation, and in order to best promote these activities, a common brand has been defined to enhance the image of the Vésubie-Valdeblore destination.
It was unveiled in the presence of the elected officials of the Vésubie Valley, patrons Justine Tonso and Alain Bernard, and around fifty people working at the Vésubie and Valdeblore Valley sites, economic and tourism actors of the “Pure Montagne Côte d’Azur” brand.
“Pure Montagne Côte d’Azur” brings together all leisure activities under a single banner to create a strong identity around the attractions they share.
This approach contributes to engraving in the minds of tourists and the residents of the Alpes-Maritimes, the Vésubie and Valdeblore as emblematic regions of the Côte d’Azur mountains. The brand is both a carrier of notoriety and great potential for development in these valleys.
For Eric Ciotti: “I am very proud to launch the ‘Pure Montagne Côte d’Azur’ brand. This brand will be a wonderful ambassador for our territories and all the exceptional sites it encompasses.”
