As announced, the CRT Côte d’Azur, along with all the tourism stakeholders of the Côte d’Azur and with the active support of the ATOUT FRANCE offices, is implementing ten concrete welcome actions starting in September, targeting sensitive markets identified during previous Côte d’Azur Tourism Crisis Cell meetings.
“This detailed work based on targets and markets must be conducted as quickly as possible and will continue over time. It is a priority to regain market shares for the Côte d’Azur, France’s international showcase, and to promote a positive image, particularly towards leisure clients,” said David Lisnard, president of the CRT.
He added, “Actions in the Business Tourism segment are also starting with targeted and very personalized actions. Finally, Luxury Tourism must benefit from all possible support considering the competitive uniqueness of our region and the highly structured Azurian offer in this niche.” – David Lisnard, President of CRT Côte d’Azur.
Thus, more than 70 media, influencers, and tourism professionals (tour operators, travel agents, event organizers), will be welcomed in the cities, hotels, and tourism sites of the Côte d’Azur, aiming to reassure these prescribers about the mobilization, hospitality, and safety of the Côte d’Azur territory.*
