During the presentation of the 3rd “Mamans Qui Déchirent” day, the founder of the webzine, Laetitia Mallet, and her colleague Julie Cros, head of marketing and communication, enthusiastically announced that this event would not be like the others.
In 2015, the first Mamans Qui Déchirent day took place in Paris, with 200 privileged readers on a very lovely barge. In 2016, the Mamans Qui Déchirent meeting was held in Nice, with 300 loyal readers, at the Negresco hotel.
While each of these events was truly a great moment, the organizers always had a wish to fulfill: to create an event to bring together all the readers (and readers) of the webzine.
Given that there are 85,000 unique visitors per month, or more than one million in 2016, it was a bit complicated! This gave rise to the idea of organizing an online meeting, a real interactive virtual fair free for all visitors (with mandatory registration), accessible 24/7, wherever they are on the planet.
As Julie confirms, this is a first in France for the general public, and the program is very rich: 2 days, October 13 and 14, 2017, with 15,000 visitors expected, 30 partners present, contests every 30 minutes, live workshops, conferences led by experts, and a chat room where moms from the same region can meet.
Regarding partners and animation, the program plans to address all the subjects that interest the readers, to offer them all the information they are looking for, to allow them to speak directly with the representatives of their favorite brands and with expert guests. And the topics are not only related to childcare but also to everything concerning family life: fashion, travel, HiTech, decoration, sports, well-being, practical life.
