If you want to embark on the e-commerce adventure in 2020, know that there are many opportunities! Indeed, the sector has been booming in recent months. However, it is not so simple to encourage people to buy. Fortunately, you can make the task easier by following the future trends in e-commerce!
E-commerce: A Constantly Evolving Sector!
In fact, most online merchants have understood well that if they don’t keep up with trends, they risk becoming quickly obsolete. In this article, we wanted to present to you the most effective trends in the e-commerce industry, the ones that will be essential in 2020. These trends will certainly help you launch or evolve your online business in 2020 if you execute them correctly.
The Essentials You Should Never Overlook
Before discussing these new trends, it’s important to remember that there are key points not to overlook when launching your online store. There are numerous solutions to easily design a store. You can find a lot of inspiration from the solutions offered by Shopify, for example. To have an online store worthy of the name, you must pay close attention to the following elements:
Having high-quality product images
Offering several varieties of product images.
Having a mobile-friendly website
Relying on an e-commerce oriented CMS like Shopify
Having a strong and coherent brand identity
Offering efficient customer service!
The 8 E-commerce Trends to Follow in 2020
Conversing with Consumers via Chatbots and AI: Interacting with customers is a good way to understand their needs to sell them the right product. According to popular surveys, customers communicate with companies that offer them a good conversational experience. Chatbots are the best solution to this problem, as they are becoming an essential component for the future of online commerce.
Augmented Reality: With this technology, you offer consumers the possibility to see a real preview of the product they want to buy.
Voice Search: With the arrival of voice search tools like Alexa, Google Assistant, Apple Siri, e-commerce is more geared towards voice search than manual input.
Direct to Consumer Sales: This is a method that excludes intermediaries between the manufacturer and the consumer, thus optimizing prices.
Product Customization: Give your customers the possibility to personalize the color, size, or even pattern of the product so that they can get a truly personal product.
Niche Stores: Always in search of expertise, customers are increasingly inclined to turn to ultra-specialized stores.
Video Content Again and Again: Having presentation videos of your products is becoming necessary to offer a modern online store!
Marketing with Influencers: Influencers will still be the best ambassadors of brands and e-commerce merchants in the years to come!
If you want to launch a profitable online store, it is very important for you to follow the latest e-commerce trends. By adopting these new trends, you will maximize your chances of success in your project. Online shopping trends are becoming more and more innovative and creative, and adding trending features to your e-commerce website has become an important element for e-commerce growth. Get inspired by the best current examples of online stores and go for it!
