More than 1000 market professionals discovered the 7 winners of the TSMS at the gala evening held at the Théâtre Marigny in Paris on Monday, November 28. Nice Premium was present and can share the words of Laurent Damiani, President of Sporsora, the association that unites the players in sports marketing.
“The 8th edition marked by a complex economic environment. We notice a rationalization of activation budgets which can ultimately hinder the return on investment for brands. However, the virtuous effect is that companies are seeking to give greater meaning to a fairer and socially beneficial engagement.”
Guest of honor, Denis Masseglia, president of the CNOSF, addressed the business world by wishing for closer and more constructive collaboration.
The Trophies therefore reward the most professional, comprehensive, cross-disciplinary, and innovative sports marketing campaigns.
They are aimed at all players in the sports economy: businesses and local authorities. Their partners: the media, agencies, sports federations, research companies, event organizers, schools, etc.
The winners of this 8th edition are:
– Sponsor of the Year: Europcar and cycling
– Rights Holder: The FF Golf and the 2018 Ryder Cup
– Societal and Civic Engagement: The French Games Foundation and ELA
– Activation: BNP Paribas and tennis
– Media Innovation: Direct 8 and women’s football
– Special Mention: Homeless World Cup
– Special Mention: Babolat
For the categories “Sponsor of the Year,” “Rights Holder,” “Societal/Civic Engagement,” “Media,” and “Activation,” the selection of 3 campaigns made by the Expert Committee was submitted to the online vote of a large panel of professionals representative of sports marketing from November 3 to 10.
