Students from the BTS Communication program at Lycée du Parc Impérial, with the support of the National Committee of the Francophonie Games, organized the Francophone Advertising Festival at the TNN, marking the pre-opening of the seventh edition of the Francophonie Games, which will be held this year in Nice.
The young communicators selected the best francophone advertisements for the audience’s enjoyment, allowing them to appreciate these in a festive atmosphere.
The Francophone Advertising Festival allowed the public to discover creative, offbeat, and lesser-known advertisements from different Francophone countries such as Switzerland, Belgium, or Quebec, as well as those coming directly from Africa and the French overseas territories.
The programming was made possible thanks to the collaboration of La Maison de la Publicité, agencies like TBWA, Publicis, BETC, DDB, the AIDES Association, and the gracious contribution of Stéphane Martin from ARPP (Professional Advertising Regulation Authority).
