For the past decade, the Alpes-Maritimes region has experienced a steady demographic growth in the age group of those over 60 years old. The department is therefore a promising area for the so-called Silver Economy market.
The Alpes-Maritimes has 329,000 “seniors,” which refers to the population group aged 60 and over. The market dedicated to them, the Silver Economy, addresses the challenge of aging by improving quality and comfort of life. Over the past decade, this age group has significantly increased within the departmental population (+11%).
These demographic indicators have led to the opening and adaptation of a specifically dedicated market for this segment of the population. A real point of convergence has now been established between seniors seeking comprehensive solutions across all sectors of the economy (e-health, enriched tele-assistance, new mobility practices, new types of accommodation, etc.) and companies offering standardized or even tailor-made solutions.
Indeed, this job-creating market is characterized by a variety of activities across all sectors, contributing to their development, especially in high value-added segments such as digital technology. The Covid-19 crisis highlighted the importance of maintaining social connections, and innovation is emerging as one of the solutions for increasingly connected seniors.
