In partnership with 11 merchant federations (comprising 54 associations and 3,800 merchants) and 17 cities in the French Riviera, the CCI Nice Cรดte d’Azur organized the first edition of the “A Beautiful Day” operation on Saturday, October 13th, at the scale of the 06 region.
Its goal: to promote commerce and enhance customer relations in the shops of the Alpes-Maritimes. In a cheerful and friendly atmosphere, each participating business, identified by a “smile” sign, offered its customers special deals, gifts, promotions, and great bargains throughout the day.
The objective of the game for customers: take a selfie with their merchants, post it on the Facebook page @UneBelleJournee06 to try to win a Mediterranean cruise: a total of 812 selfies were posted.
The Top 3 for the number of selfies were the cities of Pรฉgomas, Grasse, and Nice, and the federations were Fateco06, Siagne, and Grasse. A draw designated 11 winners, who received their prize at the CCI.
