The final ceremony of this national communication competition was held at the Chamber of Commerce and Industry of Nice. This competition involves, from a brief developed by the advertiser, conducting a strategic reflection (objectives, targets, means, budget, and operational schedule) by demonstrating creativity while respecting the given constraints.
For this 2013 edition, the advertiser was the association Adapt’ & Form, which helps, supports, and integrates people with disabilities to prevent and fight against mental and physical impairments.
More than 128 teams applied, but only 4 reached the final phase.
The jury, composed of communication professionals, associations, and representatives of national education, awarded the first prize to the students Margot De Laleu, Sarah Tritz, and Anaïs Francasteldu from Lycée Jeanne Perrimond in Marseille, who proposed a recommendation dossier focused on dynamic and friendly communication aimed at people of all ages with disabilities.
Various actions were proposed such as events (photo exhibition) and innovative ideas (clean tag).
The second prize was awarded to Marie Tapie, Camille Flayac, and Nicolas Sulpie from Lycée Victor Louis de Talence.
The third place went to Marie Armand, Claire Bougault, and Lisa Olivieridu from Lycée Jeanne Perrimond in Marseille.
The fourth place was won by Camille Ciccarone, Caroline Garcia, and Clément-Pierre Mille Cagougnolle from Lycée Jeanne Perrimond in Marseille.
The competition involved writing a recommendation dossier and creating the recommended materials based on a problem posed by the main partner, the association Adapt’ & Form ‘. The latter aimed to develop its communication, combining the innovative aspect of the association with the human aspect, to the general public. 128 groups participated; among them, 4 were selected to present their work before the jury composed of communication professionals, associations, and representatives of national education.
Fiona GAZAIEL
com.olympiades@gmail.com
