The Departmental Archives of the Alpes-Maritimes preserve a rich collection of posters dedicated to promoting a mythical territory: the Côte d’Azur. They serve as often delightful testimonies of its development from the 19th to the 20th century.
Elevated to the rank of an artistic practice thanks to illustrators like Jules Chéret or Alphonse Mucha and painters like Henri de Toulouse-Lautrec, the poster became, in the 20th century, an everyday object that decorates interiors and continues to adorn public spaces.
Between land and sky, sea and mountains, these images remind us of our exceptional heritage and tell us the region’s story, both grand and small, from major events to everyday happenings.
A true invitation to travel through the “most beautiful country in the world” by Dominique Durandy, this exhibition will immerse the visitor in a world where the mild climate and beautiful landscapes are a given.
Travelers can also discover a new facet of the territory: a space where everyone goes, a place where everyone has fun, a land of culture and sport. This colorful journey ends in the 21st century with a meeting with Éric Garence, who reveals his vision of the Côte d’Azur.
