For its 2011 edition, the Créaffiche competition celebrated its tenth anniversary. Organized since 2001 by the BTS Communication students from the Lycée du Parc Impérial, this competition rewards the best campaigns from the Alpes-Maritimes.
This prize aims to reward the best 4×3 poster campaigns from the Alpes-Maritimes and Monaco and promotes the poster media by highlighting creativity and originality.
The Jury is composed of representatives from the profession, artists, journalists, teachers, and communication students. For its tenth anniversary, Créaffiche was able to gather important personalities from the communication world.
The theater of photography and image gradually fills up. Some BTS students are in charge of welcoming and seating guests, while others do the final adjustments for the ceremony to begin. In the room, teachers, former students, and communication professionals are present. For its tenth, Créaffiche was able to gather important personalities from the communication world.
This year’s jury was chaired by Nicolas Bordas (president of the AACC, the association of communication consulting agencies) and TBWA France, who, on the occasion of the awards ceremony, gave a conference on creativity inspired by his latest book “The Killer Idea.”
The winners are selected for their campaigns based on three criteria: relevance, readability, and creativity.
Before giving the floor to the evening’s winners (see box).
Explosion in the number of participants in the 2011 edition
Charles Scibetta, creator of this competition, is pleased with the success of the 2011 edition. “This year we registered 48 candidate campaigns, almost double that of last year,” he enthusiastically says. At the same time, he wanted to congratulate all the BTS communication students. “All these students have done enormous work. Between organizing the evening, logistics, and technical aspects, it’s no small task!” he indicates. Among former students, nostalgia prevails. “Last year we were in their place, it was a lot of work, we struggled to the end, but the final result was quite successful, and we were proud of it,” confides Julie. Despite a few technical issues, this year’s students can be proud of the result.
