The Créaffiche competition rewards the best billboard campaigns from Nice and its region.
Créaffiche is organized annually by the students of the BTS Communication program at Parc Impérial in partnership with billboard advertisers from the Côte d’Azur.
Here are the different winners of the 2019 edition by category:
The award for Best Commercial Communication Poster goes to Zen Communication agency for a back-to-school poster.
The award for Best Public Communication or Local Authorities Poster goes to Comback agency.
The award for Best Event Poster in the Art and Entertainment category goes to the Monte Carlo Television Festival.
The award for Best Event Poster in the Sports and Leisure category goes to Comback agency for its poster for the National Museum of Sport.
The award for Best Image and Institutional Poster goes to Comback agency for its campaign with OGC Nice.
In the Students’ Favorite category, the award goes to Panda Events agency for its poster for the Crossover Festival.
The Grand Prize 2019
The Grand Prize 2019 is awarded to Pôle Company for its communication campaign on addictive behaviors. Pôle Company had already won the Créaffiche Grand Prize 2018 for its campaign on the Garden Festival initiated by the Alpes-Maritimes Department, on the occasion of the agency’s 20th anniversary, established in 1998.
The two different visuals created by the agency aim to raise awareness among young people about the long-term health effects, particularly on the brain, and the risk of isolation caused by the early and regular consumption of cannabis or alcohol. To design this campaign, the agency worked with young elected representatives from the Departmental Youth Council as part of the child and youth protection missions of the Department.